Kaspersky - Anti Virus - 1113 Words

INTERNATIONAL BUSINESS LJUBLJANA, 5TH MARCH 2013 1. PERFORM A SWOT ANALYSIS FOR KL. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. 2. FROM THE KLS STANDPOINT, HOW WOULD YOU SEGMENT THE POTENTIAL MARKET FOR ANTI-VIRUS PRODUCTS? EVALUATE KLS PERFORMANCES IN EACH OF THE SEGMENTS. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications†¦show more content†¦On the other hand, those who are not interested in the issue, the most important thing to do is attract them by the efficiency of the product in order to promote is the company quality and highlight their competence. This segment may become the most important target market. There is also the possibility of create another segment of the market composed of the users who do not care about quality and seek only for free products. Thus, knowing that Kaspersky Lab has only trial versions of free antivirus, would be a good bet investing in this market to attract this target population. As the text says, the company provides a great working environment in every city it is settled, suiting their marketing strategy according to the different countries (different segments). The fact that the firm has incredible re putation in many countries means that they are aware of each kind of client’s expectations (each segment). 3. DID KLS RUSSIAN ORIGIN LEAD TO AN ADVERSE PERCEIVED IMPACT ON ITS BRAND IMAGE? WHAT WERE SOME OF THE ACTIVITIES KL DID TO ENHANCE ITS BRAND COO? WHAT OTHER ACTIVITIES WOULD YOU AND OVERCOME THE NEGATIVE SUGGEST TO STRENGTHEN ITS BRAND GLOBALLY? KL (Kaspersky Lab) is a company headquartered in Russia that provides information technology (IT) security software such as anti-virus, anti-spam and network security software to protect computer users against viruses, hackers and spam. This company became Russia’sShow MoreRelatedCase Analysis Kaspersky Lab: from Russia with Anti-Virus Essay2780 Words   |  12 PagesCase Analysis Kaspersky Lab: From Russia with Anti-virus Industry Background: Software Security Cybercrime has become a fast growing concern for the 21st century as businesses, institutions and individuals grow into an interconnected web of computer networks. Online business transactions, along with the sharing of personal information, are vulnerable to a host of disasters that can reap economic and social havoc. Some sources say that today, cybercrime costs more than $1.0 trillion to society--GlobalRead MoreEssay on Kaspersky 2011 Review528 Words   |  3 Pagescomputer without anti-virus software. The unknown links, virus, Trojans and what not pose a serious threat to the working of the computer. Kaspersky has always been one of the best anti-virus software available. In this Kaspersky 2011 review, we would discuss about this software’s advantages and assistance. If you are looking to protect your computer from unwanted intrusions, Kaspersky is to trust. Although Kaspersky has always been given its users the best, this new Kaspersky 2011 is an improvedRead MoreComputer Viruses And Threats : What Are These And How Can You Prevent Them From Harming Your System?1370 Words   |  6 Pageshow can you prevent them from harming your system? What are Computer Viruses and Threats? These are computer programs designed to spread it from computer to computer like a disease and interfere with the computer operation. If a virus gets into your computer, they can delete all your data, send emails without your permission and even communicate personal and sensitive information to criminals. It can usually spread in one of three ways; from removable media, Internet downloads andRead MoreAntivirus Protection Essay1075 Words   |  5 PagesComputer Specialist Date: October 24, 2017 Subject: Recommendation for Antivirus Protection I have three recommendations for antivirus and firewall packages on the internet, this is due to the virus attack we had last week on our 50 workstations where half was down to a virus. First would be Kaspersky it is well-known for its antivirus software and usually scores higher than most in third-party tests for protection. This version is specifically designed to protect all types of small business devicesRead MorePrevention, Detection And Prevention Of Virus Essay3532 Words   |  15 PagesNEW ZEALAND SCHOOL OF EDUCATION LAN- LOCAL AREA NETWORK MANAGEMENT/ PERFORMANCE/ SUPPORT/ DETECTION AND PREVENTION OF VIRUS ASSESSMENT REPORT SUBMITTED TO  ¬Ã¢â‚¬â€œ VIDHYA DESAI STUDENT ID: 145177 BATCH NO: 70714 BY: YUGANDHAR KAMBAPATI Contents Introduction 3 1. MANAGING THE ACCESS 3 1.1 IDENTIFYING THE RESOURCES 3 1.2 Access Levels 4 1.3 Methods to Control Access 5 1.4 Purpose of Audit Trial 6 2. PERFORMANCE ISSUES ON LAN 7 2.1 Data AnalysisRead MoreNotes On New Laptops And Office For Configuration1573 Words   |  7 Pages she experienced more issues with her anti-virus and contacted Kaspersky technical support. A technician performed a system restore to before the 06/11/2015, effectively undoing work that had been done. Connected remotely to the computer. Reversed the system restore done by Kaspersky. Installed the version of Java required by the McKesson web site, and disable java updates. Verified that the web site worked correctly. Used a removal tool from Kaspersky to completely remove the application.Read MoreThe Crime Of Computer Forensics1865 Words   |  8 Pagesconfidential information, can ruin its reputation and compromise the security of its data. These sorts of breaches of computer security are ones that can cause widespread damage youre aware of as well as unseen damage. Many businesses have chosen Kaspersky AntiVirus in order to thoroughly safeguard themselves from Internet thre ats. Corporations are the favorite challenge for hackers, but there are areas in which they threaten individual computer security too. Computers can be temporarily or permanentlyRead MoreIs The Virus A Virus?928 Words   |  4 PagesWhat is a virus, by definition it is a â€Å"Software that is self-replicating and spreads like a biological virus.† (Easttom, 2013-2014) They’re many forms of virus such as: Spyware which like its name spies on your behavior and sends this data to a remote computer. You also have Adware which like its name as well targets you for ads and different advertisements. You’re more harmful forms of viruses are Trojans which is a type of malware that is often disguised as legitimate software (Kaspersky Lab, 1997-2015)Read MoreCyber Attacks : A Huge Problem For Online Communities1231 Words   |  5 Pagesmost popular, is the computer virus. Computer viruses are man-made malicious software programs, that are designed to duplicate numerous times into other computer programs, or data files. They enter the computer, without the user knowing. When the replication is completed, the areas that were affected with the viruses are known to be infected. Viruses quickly take up available memory, and can even be capable of transmitting themselves through networks, and bypass anti-virus programs. Most of the timeRead MoreOperation Shady Rat ( Remote Access Tool )2271 Words   |  10 Pagesfor financial gain; it appears that the perpetrators were after trade secrets and intellectual property. There are differing opinions on the severity and complexity methods used to compromise the computer systems by security vendors McAfee and Kaspersky but those whose information was accessed without proper authorization will attest to the significance of the compromises. There has been no attribution for the perpetrators of Operation RAT. A 2011 report by McAfee revealed a five-year